Bearface  introduced this elementally aged whisky infused with wild Matsutake mushrooms for a unique umami finish. Inspired by the elements, flavors, and changing seasons of the whisky’s wild Canadian home, Bearface created The Wilderness Series, a limited-edition series of whisky that turns tradition on its head. The first collection within the Wilderness Series is an Elementally Aged trilogy blend of French Oak, Sherry Pipes and Casked Matsutake.

“This Matsutake expression has been a long time in the making,” says Bearface Canadian Whisky Master Blender Andrés Faustinelli. “With each new limited release, we strive to shatter category norms and challenge traditions. I know Bearface Matsutake does just that. As seen with the latest spirits trends – umami flavors are in. The Matsutake mushroom grows once a year in the Canadian wilderness making it highly covetable and rare and brings a sophistication to this bottle unlike any other whisky.”

Elemental aging is a process where hand-selected oak casks are matured in repurposed shipping containers and exposed to the elements of the Canadian wilderness. The fluctuating temperatures within the Bear Country’s extreme northern climate amplifies how the whisky and wood interact, transforming the liquid inside the casks for a bolder, smoother flavor.

The limited-edition Bearface Matsutake is cask-infused with foraged matsutake, which is scarce around the world but abundant in Vancouver. The result, Bearface Wilderness Series 01 Matsutake, is a complex and layered whisky with savory and cinnamon notes, followed by wild, earthy warmness and umami finish with subtle flavors from the fresh forest floor.

Bearface Matsutake Whisky is 85 proof and is available for $44.99.

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“The final release of our Noble Collection puts a bow on our roster of whiskies that have pushed boundaries – from unique blending techniques and maturation processes to distillation methods – while honoring our roots and tradition,” says Hadley Schafer, Director at Crown Royal. “We’re excited for consumers to round out their collection with this incredibly robust liquid and raise a glass to final iteration of the long-standing series.”

With notes of toasted oak and sweet caramel, Crown Royal Noble Collection: Barley Edition starts with an aroma of creamy vanilla and fruity green apple and ends in a warm and rounded finish. Aged for at least five years, the latest expression is a unique blend of whiskies distilled from unmalted and malted barley grains.

“This exquisite whisky is a special release for the Crown Royal portfolio, given the expression’s full barley mash bill,” says Stephen Wilson, Director of Whisky Engagement for Crown Royal. “Our team of Distillers and Blenders are always experimenting and innovating and this whisky is a product stemming from that creativity and collaboration, much like our award-winning Winter Wheat!”

Crown Royal Noble Collection: Barley Edition is 90 proof and will be available for a limited time at $79.99.

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Aged at its award-winning distillery in Gimli, Manitoba, the new expression represents the diverse and inclusive whisky drinker who embodies modern luxury. They are rewriting the rules of what success means and how to get there while creating a rich legacy for those that will come after them.

“Crown Royal 29 Year Old showcases our signature rye mash bill and represents the robust history of our Gimli distillery,” said Stephen Wilson, Director of Whisky Engagement for Crown Royal. “Its exceptional flavor profile invites a new generation of whisky connoisseurs and drinkers to experience an elevated level of luxury as they celebrate milestone moments with Crown Royal.”

“We’re thrilled to release Crown Royal 29 Year Old, our oldest aged expression to-date,” added Nicola Heckles, VP, Crown Royal. “Our collector’s line of aged whiskey is growing, and this new addition to our diverse portfolio brings a refreshed take on modern luxury that meets the needs of the new generation of Whisky drinkers.”

With only 6,000 bottles available, Crown Royal Aged 29 Years Extra Rare Blended Canadian Whisky is a one-time limited offering available in Arizona, California, Delaware, Floria, Georgia, Illinois, Louisiana, Michigan, Pennsylvania and Texas for $399.

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With three Crown Royal cocktails to choose from, Peach Tea, Washington Apple and Whisky and Cola, there is something for everyone of legal drinking age.

“There’s an increasing interest in ready to drink products and there’s a real desire from our drinkers to enjoy the cocktails they’ve always loved at the bar,” said Nicky Heckles, Vice President of Crown Royal. “Whether you’re relaxing in front of the TV or enjoying time in the backyard, Crown Royal ready to drink cocktails are perfect for those who want to celebrate with ease, but not compromise on the premium whisky and flavors we all know and love.”

Available nationwide, Crown Royal canned cocktails are available for $14.99 for a 4-pack and $3.99 for a single can.

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