Jamie Butler Archives | The Whiskey Lifestyle https://thewhiskeylifestyle.com/tag/jamie-butler/ Celebrate life's journey with us Wed, 07 May 2025 16:58:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://i0.wp.com/thewhiskeylifestyle.com/wp-content/uploads/2015/04/cropped-FavlogoW.png?fit=32%2C32&ssl=1 Jamie Butler Archives | The Whiskey Lifestyle https://thewhiskeylifestyle.com/tag/jamie-butler/ 32 32 96977830 Jack Daniel’s Gets Racy With F1 https://thewhiskeylifestyle.com/jack-daniels-gets-racy-with-f1/ Wed, 09 Apr 2025 16:43:45 +0000 https://thewhiskeylifestyle.com/?p=12010 The Jack Daniel Distillery recently announced the release of its new limited edition Jack Daniel’s Tennessee Whiskey in…

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The Jack Daniel Distillery recently announced the release of its new limited edition Jack Daniel’s Tennessee Whiskey in celebration of its continued partnership with the McLaren Formula 1 Team.

The 2025 limited edition McLaren Racing x Jack Daniel’s Tennessee Whiskey is starts with the classic grain bill of 80% corn, 8% rye and 12% malted barley. Distilled in Lynchburg, Tennessee, the whiskey is mellowed through 10 feet of charcoal before maturing in new, American white oak barrels and is 86 proof

“2024 was a fantastic year for the McLaren Formula 1 Team which saw the team secure the coveted Constructors’ Championship title. We couldn’t be more proud to partner with a brand that continues to redefine success in the pursuit of continued improvement,” said Jamie Butler, Jack Daniel’s Global Brand Director. “This year’s McLaren X Jack Daniel’s limited edition bottle features a new label and packaging design and higher proof that embodies the same spirit Mr. Jack himself lived by – Every day we make it, we make it the best we can.”

“We’re delighted to launch our third limited edition bottle in collaboration with Jack Daniel’s, offering our fans a special way of celebrating another exciting year of going racing together,” said Nick Martin, Co-Chief Commercial Officer, McLaren Racing.

McLaren Racing x Jack Daniel’s Tennessee Whiskey is available now for $34.99 for a 1L bottle.

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Jack Daniel’s Gets Racy With Formula 1 https://thewhiskeylifestyle.com/jack-daniels-gets-racy-with-formula-1/ Wed, 17 Apr 2024 18:47:08 +0000 https://thewhiskeylifestyle.com/?p=11269 The Jack Daniel Distillery has unveiled the 2024 edition of a limited edition bottle to commemorate its partnership…

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The Jack Daniel Distillery has unveiled the 2024 edition of a limited edition bottle to commemorate its partnership with McLaren Racing.

The commemorative bottle includes Jack Daniel’s classic Tennessee Whiskey grain bill of 80% corn, 8% rye, and 12% malted barley, bottled at 80 proof. Distilled in Lynchburg, Tennessee, the whiskey is mellowed drop by drop through 10 feet of charcoal before maturing in new, American white oak barrels handcrafted to the highest standards.

“We’re proud to celebrate the continued partnership between McLaren and Jack Daniel’s, two brands known around the world for representing a spirit of boldness and authenticity,” said Jamie Butler, Jack Daniel’s Global Brand Director. “Together, we’ve created unmatched fan experiences around F1 races and are looking to build upon that success and accelerate in the new race season.”

“We are delighted to be collaborating with Jack Daniel’s as they release another limited-edition bottle,” said Matt Dennington, Executive Director, Partnerships & Accelerator, McLaren Racing. “The launch of last year’s bottle was a huge success, and it is great that we continue to launch unique and exciting activations for our fans globally.”

Available in Formula 1 race markets across the globe and select states in the U.S., the limited edition Tennessee Whiskey features new packaging and design with a papaya twist on the iconic Old No. 7 logo and dynamic striping to celebrate the new race season.

For more Formula 1 fun, Jack Daniel’s, McLaren Racing and Universal Music Group For Brands will launch Jack’s Garage, a music platform experience designed to elevate and celebrate the excitement of F1 racing, in May. It will serve as a hub for fans to experience the energy of Jack Daniel’s through the power of music. This concept will feature various touchpoints curated to engage and excite fans, each infused with the unique local flavor of the host city. As part of the inaugural launch in Miami, attendees will be treated to a special performance by Latin stars Chris Jedi and Gaby Music.

“Miami has always been a special place for me, so I was excited at the opportunity for Gaby Music and me to host and kick off Jack’s Garage during one of the city’s most thrilling weekends,” said Chris Jedi.

Jack Daniel’s x McLaren Racing 2024 Limited Edition Bottle is available in a 1L bottle in select markets across the U.S. as well as a 1L and 700mL size in F1 race cities internationally.

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