To craft the expression, Jack Daniel’s classic mash bill of 80% corn, 12% malted barley, and 8% rye, is distilled and mellowed through 10 feet of sugar maple charcoal. Barrels are prepared with a high-toast, low-char toasting technique inspired by the earliest barrel-making traditions, before the barrel is charred. The whiskey then enters the Heritage Barrels at 100 proof and is matured in some of the highest-elevated barrel houses in Lynchburg, Tennessee. While each barrel will vary in age, all Single Barrel Heritage Barrels are matured for at least seven years.

“The way our barrels are built and our ability to experiment are two of the most important parts of the Jack Daniel’s whiskey-making tradition,” said Chris Fletcher, Master Distiller at the Jack Daniel Distillery. “It was exciting for us to see what our Heritage Barrels produced with previous limited releases, and we’re thrilled to bring that same unforgettable flavor to more friends with this permanent offering.”

The permanent launch follows award-winning Heritage Barrel limited special releases in 2018 and 2019 that also utilized Jack Daniel’s distinct barrel toasting.

Jack Daniel’s Single Barrel Heritage Barrel Tennessee Whiskey is available for price of $69.99.

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The 2025 limited edition McLaren Racing x Jack Daniel’s Tennessee Whiskey is starts with the classic grain bill of 80% corn, 8% rye and 12% malted barley. Distilled in Lynchburg, Tennessee, the whiskey is mellowed through 10 feet of charcoal before maturing in new, American white oak barrels and is 86 proof

“2024 was a fantastic year for the McLaren Formula 1 Team which saw the team secure the coveted Constructors’ Championship title. We couldn’t be more proud to partner with a brand that continues to redefine success in the pursuit of continued improvement,” said Jamie Butler, Jack Daniel’s Global Brand Director. “This year’s McLaren X Jack Daniel’s limited edition bottle features a new label and packaging design and higher proof that embodies the same spirit Mr. Jack himself lived by – Every day we make it, we make it the best we can.”

“We’re delighted to launch our third limited edition bottle in collaboration with Jack Daniel’s, offering our fans a special way of celebrating another exciting year of going racing together,” said Nick Martin, Co-Chief Commercial Officer, McLaren Racing.

McLaren Racing x Jack Daniel’s Tennessee Whiskey is available now for $34.99 for a 1L bottle.

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The latest selection in the limited edition series was selected by U.S. Navy Veteran and Jack Daniel’s SVP General Manager Melvin Keebler, the 2024 Heroes Selection edition was hand-picked to celebrate veterans and active military, complete with an exclusive gift box and collectible medallions.

Jack Daniel’s Heroes Selection Barrel Proof Rye is offered at proof points between 125 and 140. Although every barrel is slightly different, Jack Daniel’s Rye Whiskey has a grain bill of 70% rye, 18% corn, and 12% malted barley and is charcoal mellowed before aging in new American white oak barrels.

“Community, camaraderie and the importance of mission are the core principles that I feel my military service shares with my work today at the Jack Daniel Distillery,” said Jack Daniel’s SVP General Manager Melvin Keebler. “It is my privilege to select this whiskey in honor of the men and women who continue to serve and protect our freedom.”

The Heroes Selection annual release is the latest effort from Jack Daniel’s to support military communities. Since 2011, Jack Daniel’s Operation Ride Home campaign in partnership with the Armed Services YMCA has raised nearly $3 million to cover costs for nearly 13,000 junior-enlisted service members and their family members to travel home for the holidays.

Jack Daniel’s Heroes Selection Single Barrel Barrel Proof Rye is available for $69.99 in select military retail locations.

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