Crafted from a selected marriage of American oak wine casks, new American barrels, and second-fill bourbon casks, this expression showcases a meticulous blending process. The result is an 86 proof whisky that is rich in character with distinct notes of maple syrup and caramelized ginger.

“This release marks an exciting milestone in our journey with the Aston Martin Formula One Team,” shared Claudia Falcone, Glenfiddich Global Brand Director. “Through this collaboration we invite enthusiasts worldwide to engage with these iconic brands in bold new ways and create memorable moments that reach far beyond the racetrack. This limited-edition bottling is just the beginning as we continue to write the next chapter together.”

“At Glenfiddich, we’re committed to creating exceptional whiskies that honor tradition while embracing innovation. The Glenfiddich 16-Year-Old is a true testament to this philosophy,” commented Brian Kinsman, Glenfiddich Malt Master. “It combines craftsmanship and precision in a whisky that invites exploration and discovery, much like the journey of our partnership with the Aston Martin Formula One Team. It’s a celebration of blending tradition with the thrill of innovation.”

The Speyside distillery announced a long-term partnership with Aston Martin Formula One Team in November 2024. The partnership launched at the Las Vegas Grand Prix, where Glenfiddich and Aston Martin Formula One toasted this new collaboration.

“In this next chapter, Glenfiddich and Aston Martin Formula 1 Team come together to honor the first year of our partnership with a limited-edition 16-Year-Old bottling, ” said Jefferson Slack, Managing Director at Aston Martin Formula One Team. “A true symbol of craftsmanship and performance, the exclusive product further cements the coming together of our two iconic
brands.”

The Glenfiddich 16-Year-Old Single Malt Scotch Whisky hits shelves this month for a limited time for $75.

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This collaboration brings together two brands, merging the expertise of Williams Racing in motorsport engineering with the passion for precision and craftsmanship embodied by Coachbuilt. The alliance will see a number of limited-edition whiskeys produced that pay homage to Williams Racing’s rich heritage and reflect the team’s current journey to return to the front of the grid. It will also celebrate the long and prosperous relationship between Williams and Jenson which began in 2000 when the team provided him with his breakthrough opportunity in Formula 1.

“We look forward to working alongside Coachbuilt Whisky to create a range of products and experiences that honor the legacy of the Williams Racing,” said Paul Asencio, Chief Revenue Officer of Williams Racing. “Coachbuilt have really hit the ground running in the whisky sector in the short space of time since their launch and it’s an exciting moment to be able to further our relationship with our Brand Ambassador Jenson Button.”

“We launched Coachbuilt in 2021 and, as with any business, you launch with plans and grand aspirations which you strive to achieve,” added Jenson Button, Coachbuilt Whisky Co-Founder and Williams Racing Brand Ambassador. “To be partnering with Williams Racing as we celebrate only our third birthday is quite extraordinary and I couldn’t be prouder. To work with a team so rich in heritage and one that has so many milestone moments means so much and we’re excited to embark on a partnership which will see us create liquids to honour some of the most special moments in Williams Racing’s history.”

Beyond the special editions, the licensing partnership will see the core Coachbuilt edition poured at Williams events and in the paddock, in addition to merchandise lines and other activations.

The post Coachbuilt Whisky Tunes Up An F1 Partnership appeared first on The Whiskey Lifestyle.

The commemorative bottle includes Jack Daniel’s classic Tennessee Whiskey grain bill of 80% corn, 8% rye, and 12% malted barley, bottled at 80 proof. Distilled in Lynchburg, Tennessee, the whiskey is mellowed drop by drop through 10 feet of charcoal before maturing in new, American white oak barrels handcrafted to the highest standards.

“We’re proud to celebrate the continued partnership between McLaren and Jack Daniel’s, two brands known around the world for representing a spirit of boldness and authenticity,” said Jamie Butler, Jack Daniel’s Global Brand Director. “Together, we’ve created unmatched fan experiences around F1 races and are looking to build upon that success and accelerate in the new race season.”

“We are delighted to be collaborating with Jack Daniel’s as they release another limited-edition bottle,” said Matt Dennington, Executive Director, Partnerships & Accelerator, McLaren Racing. “The launch of last year’s bottle was a huge success, and it is great that we continue to launch unique and exciting activations for our fans globally.”

Available in Formula 1 race markets across the globe and select states in the U.S., the limited edition Tennessee Whiskey features new packaging and design with a papaya twist on the iconic Old No. 7 logo and dynamic striping to celebrate the new race season.

For more Formula 1 fun, Jack Daniel’s, McLaren Racing and Universal Music Group For Brands will launch Jack’s Garage, a music platform experience designed to elevate and celebrate the excitement of F1 racing, in May. It will serve as a hub for fans to experience the energy of Jack Daniel’s through the power of music. This concept will feature various touchpoints curated to engage and excite fans, each infused with the unique local flavor of the host city. As part of the inaugural launch in Miami, attendees will be treated to a special performance by Latin stars Chris Jedi and Gaby Music.

“Miami has always been a special place for me, so I was excited at the opportunity for Gaby Music and me to host and kick off Jack’s Garage during one of the city’s most thrilling weekends,” said Chris Jedi.

Jack Daniel’s x McLaren Racing 2024 Limited Edition Bottle is available in a 1L bottle in select markets across the U.S. as well as a 1L and 700mL size in F1 race cities internationally.

The post Jack Daniel’s Gets Racy With Formula 1 appeared first on The Whiskey Lifestyle.

The third iteration in WhistlePig’s Single Barrel PiggyBack Legends Series, the Alfa Romeo F1 Team Stake Barrel is bottled at 96.77 proof, a nod to Valtteri Bottas’ racing number, 77, and the precision of racing. Inspired by Zhou Guanyu, the first Chinese F1 driver, this Rye Whiskey is finished with lychee and oolong tea.

Like Alfa Romeo F1 Team Stake’s signature C43 racing vehicles, trial barrels were tested in the team’s wind tunnel in Switzerland before hitting the track. Select barrels then endured varying levels of G-Forces at the WhistlePig farm and distillery for the finishing touch, accelerating the interaction between the whiskey and the wood, staying true to the physical nature of Formula 1.

“Partnering with WhistlePig has been a very exciting experience. Alfa Romeo F1 Team Stake is dedicated to being the best on the track, and the crew at WhistlePig is fearless in their pursuit to create the best whiskey out there,” said Valtteri Bottas, Alfa Romeo F1 Team Stake’s driver. “We’re really looking forward to fans tasting our custom Rye Whiskey and raising a glass to the rookies, veterans, legends and the exhilarating sport of F1.”

“Joining forces with WhistlePig to release a Single Barrel Rye Whiskey that represents my culture and team has been an honor,” said Zhou Guanyu, Alfa Romeo F1 Team Stake’s driver. “Formula 1 brings together fearless, thrill-seeking motorsports professionals, and WhistlePig has a shared passion for boundary-pushing innovation. Together, we’ve selected something alarmingly good for fans to enjoy this season when the cars are not on track.”

Fans and collectors have followed WhistlePig PiggyBack Legends Series, celebrating those who give 100% in the name of greatness, since its launch last March with Major League Baseball Hall of Famer David “Big Papi” Ortiz, followed by Country music duo Brothers Osborne in November.

“We’re taking our third Legends Series release on a ryed like never before,” said Meghan Ireland, WhistlePig Head Blender. “Our experiments with dynamic aging went full throttle during finishing trials at the Alfa Romeo F1 Team Stake wind tunnel, in turn inspiring new ways to expose barrels to G-forces back at the WhistlePig Farm. The herbal and floral notes of the lychee and tea barrel selected with the team create a new, podium-topping experience for PiggyBack Rye.”

WhistlePig’s Limited Edition Alfa Romeo F1 Team Stake Barrel is available for purchase online starting for $49.99. Consumers can win VIP merchandise by scanning the QR code on the back of each bottle.

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