The expression is a single malt that explores the flavor impact of an event at Laphroaig distillery. Following a kiln fire that burned longer and at significantly higher temperatures than usual, the spirit led to a unique whisky at 110.6 proof.

The Elements Series examines how small changes in production can bring new depth to the final product. The third release in the Series continues this tradition, following the success of Elements 1.0 in 2023 and Elements 2.0 in 2024, which experimented with changes in wort, mash size and malt makeup, and extended fermentation respectively.

“Our Elements Series focusses on pushing the boundaries of traditional whisky making while retaining the distinctive character that defines Laphroaig,” said Laphroaig Distillery Manager George Campbell. “The period of unexpectedly hot kiln smoking presented a unique opportunity to explore how such an event could influence the flavour of Islay’s iconic dram. Elements 3.0 adds an exciting new twist to our multi-award-winning range, and I’m eager to hear what our Friends think of this latest addition.”

“Through the Elements Series we have been able to experiment and gain a deeper insight into the many variables that contribute to Laphroaig’s rich and characterful profile,” Laphroaig Lead Whisky Maker Sarah Dowling added. “Our third release is a fascinating example of how innovation in the distillery can lead to delightful discoveries, enhancing our understanding of the origin of specific flavour compounds. Elements 3.0 not only offers a new way to experience the bold and distinct taste of Laphroaig but also explores aspects that impact the smoky flavour, making it a must-try for whisky explorers and enthusiasts.”

Each release in the Elements Series is designed to highlight the specific experiments behind its creation, with packaging that alludes to the experiments and the people involved, providing a unique look into the magic of the whisky-making process.

Laphroaig Elements 3.0 is available now for $165.

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The new single malt showcases the flavor impact of extending the fermentation period, producing a fruiter whisky that still retains the peaty character that makes Laphroaig so distinctive. In creating Laphroaig Elements 2.0, the distillery team went beyond the traditional approach to distillation and maturation to uncover unusual ways to experiment with the making of the whisky.

Disrupting the usual 55-hour fermentation process, the expression is created from a number of longer fermentations ranging up to almost five full days in the tun–a total of 115 hours. The tun was specially aerated to maintain mash conditions, much like practices of old; a process that helps emphasize the fruitier notes of the whisky while maintaining its signature peaty character. The resulting product is a bold, pale gold, non-chill filtered whisky with a fruity nose and palate.

“Our Laphroaig Elements Series is all about blending years of traditional whisky making with new, progressive techniques,” said Barry MacAffer, Distillery Manager for Laphroaig. “There’s no whisky that encapsulates Islay quite like Laphroaig – but this hasn’t stopped us experimenting in a way that preserves our iconic character. Laphroaig Elements 2.0 is an unexpected fruitier whisky with the same peaty character you’ve come to know and love – made possible by over double the typical fermentation period. I’m keen to hear what our Friends think of this whisky which follows in the successful footsteps of Elements 1.0.”

Each expression in the Elements Series features a series of subtle details on pack, cataloging the experiments that have gone into making each bottle and the hands behind them, allowing fans of Laphroaig a glimpse into the magic of the whisky-making process. It follows the 2023 launch of Elements 1.0 – a spicy whisky that is a culmination of three experiments.

Laphroaig Elements 2.0 is available for $165.

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