The limited-edition bottle design features numbers ranging from 001-456, the number of players featuring in the series. Additional elements include the brand’s recognizable 20-degree slanted label featuring a custom fabric pattern varnish to simulate the texture of the show’s famous green tracksuit. The Johnnie Walker Striding Man logo now dons the distinctive tracksuit.

“This partnership brings together two global icons, the world’s number one Scotch whisky and the worldwide TV phenomenon of Netflix’s Squid Game. Our loyal fanbases are going to be thrilled by the element of discovery with our collectible, limited-edition bottle design that allows them to get close to the action,” says Josh Dean, Vice President of Johnnie Walker, Diageo North America. “At Johnnie Walker, we’re continuing to reimagine how whisky can be enjoyed through unique and creative experiences, partnerships and occasions.”

On Oct. 1 at 4:56pm ET, the partnership kicked off with a Times Square takeover, revealing Lil Dicky as the ultimate Johnnie Walker and Squid Game fan. Together, they encouraged fans to get hyped for their collaboration and the series return on December 26. The experience began with the Recruiter, flanked by Pink Guards, engaging fans. Then, dozens of Squid Game players filled the landmark to participate in a challenge.

Johnnie Walker Black Label Squid Game Edition is available now for $34.99.

The post Johnnie Walker Enters Squid Game appeared first on The Whiskey Lifestyle.

This is the first whisky from the brand to showcase a high rye profile and Johnnie Walker Master Blender Jim Beveridge and Johnnie Walker Whisky Specialist George Harper crafted it to be a whisky perfect for mixing cocktails like a Manhattan, yet pleasantly smooth to be enjoyed on its own. The resulting taste presents layers of balanced flavors, including orchard fruit notes from Cardhu, berry fruit notes from Glenkinchie, and whisps of smoke from Caol Ila that are blended with rye and grain whiskies distilled at the Cameronbridge and Teaninich distilleries.

“Johnnie Walker High Rye Blended Scotch Whisky continues our tradition of pushing the boundaries for what a Scotch whisky can do,” said Johnnie Walker Master Blender Jim Beveridge. “Our journey towards crafting something truly unique and fantastic was guided by Johnnie Walker Black Label and how flavors from rye whiskies present nicely in classic whisky cocktails. The tasting experience features familiar Johnnie Walker notes that are expressed and emphasized like nothing we’ve crafted before, perfectly complementing our existing portfolio of products.”

The High Rye packaging features the iconic square bottle and slanted label, while accompanied by new creative inspired by the blend of Scotch and rye whisky traditions, with bold undertones that highlight the innovative spirt captured within each bottle.

Johnnie Walker High Rye Blended Scotch Whisky is now available in the U.S. for $34.99.

The post Johnnie Walker Gets “High” On Rye appeared first on The Whiskey Lifestyle.

Johnnie Walker recently recruited bartenders for Kitchen Sink Drinks, a virtual program that creates custom drink recipes featuring unexpected ingredients submitted by consumers.

The program – which launched on Johnnie Walker’s Instagram – spotlighted three bartenders mixing up signature cocktails featuring user-submitted ingredients found in people’s home pantries: Austin’s Amanda Carto (The Beach Buoy), Miami’s Richard Mejia (Walking Tall) and Los Angeles’ Othon Nolasco (Salud).

Beach Buoy

Ingredients:

• 1 1/2 oz Johnnie Red Label
• 1 oz Pineapple Juice
• 1/2 oz Lemon Juice
• 1 coconut milk syrup
• 1/2 red pepper flake syrup

Instructions:

Mix all ingredients together and serve in the coconut milk tin. Garnish with pineapple slice (if you have) and red pepper flakes. Please make sure to use a straw when drinking to avoid sharp edges. To make the coconut milk-syrup, mix together 2 oz coconut milk and 1 oz sugar. To make the Red Pepper Flake Syrup, mix together red pepper flakes, 1 oz of water and 1 oz sugar over stovetop and boil.

Salud

Ingredients:

• 1 1/2 oz Johnnie Walker Red Label
• 1 oz almond milk syrup (2:1 ratio almond milk to sugar)
• 1/2 lime juice
• Oil from orange peel

Instructions:

In a shaker tin, shake all ingredients with ice. Strain into a cocktail glass and serve with ice. Express oil from an orange peel. Garnish with lime wheel.

Walking Tall

Ingredients:

• 1 1/2 oz Johnnie Walker Black Label
• 3/4 lemon juice
• 3/4 oz apple-cinnamon tea syrup

Instructions:

In a shaker tin, shake all ingredients with ice. Strain into a cocktail glass over ice and top with soda. Garnish with an apple slice.

Let us know if you have a cocktail recipe you love or if there’s a recipe that you want us to break down on social media with the hashtag, #TWLcocktail. Please drink responsibly.

The post Cocktail of the Week: Johnnie Walker’s Kitchen Sink Drinks appeared first on The Whiskey Lifestyle.