As part of the partnership, Unrivaled ticketholders will have the chance to engage with the whiskey brand experiences in select hospitality spaces and enjoy specialty cocktails inspired by the league. At Maimi’s Sephora Arena, the whiseky brand will take over their new VIP Loge Box. At select games, Maker’s Mark will also be part of Unrivaled’s pre-game Fan Fest experience outside the arena.

Maker’s Mark will also appear in-arena through displays with broadcast-visible signage. Thirty-second commercial spots will run on media partners including TNT and truTV throughout the regular season and playoffs, featuring the new Perfectly Unreasonable global campaign, which celebrates the idea that going to unreasonable lengths—in life and in bourbon—is what separates good from remarkable.

“What Maker’s Mark has done throughout its renowned history is exactly what Unrivaled aims to do, which is carving our own path to create something better, and leaning into unreasonable ideas instead of shying away from them,” said Napheesa Collier, Unrivaled Co-Founder. “That’s what makes Maker’s Mark a perfect fit as our first Official Spirits Partner. We’re grateful for their support in our continued pursuit of making the unreasonable a reality for women’s basketball.”

This is Maker’s Mark’s first-ever sports league sponsorship. “Maker’s Mark founders – my grandparents – broke with tradition to reimagine what bourbon could be—a perfectly unreasonable spirit that endures today,” said Rob Samuels, eighth generation whisky maker and Managing Director at Maker’s Mark. “Beginning with co-founders Breanna Stewart and Napheesa Collier, Unrivaled shares that same spirit, and we’re delighted to shine a light on their community of players who prioritize passion and purpose on and off court.”

This announcement comes ahead of Unrivaled’s 2026 sophomore season, tipping off Jan. 5 in Miami. Building on a breakthrough inaugural year, the league returns featuring two new clubs, a redesigned arena with expanded fan sections, and their first-ever tour stop in Philadelphia.

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The name Gentleman’s Cut speaks to the art of crafting a truly fine spirit, as well as to Curry’s skillful movement on and off the court. He was intimately involved in every step of the process – from the manufacturing, blending and aging to the packaging and marketing efforts.

Gentleman’s Cut is distilled in 500-gallon copper pot stills, then aged 5-7 years in charred new white oak barrels and bottled by Game Changer Distillery in Boone County, KY. Curry’s SC30 Inc. partnered with John Schwartz to form a joint venture with Boone County Distilling Co. Located on the Kentucky Craft Bourbon Trail, Boone County Distilling – born in 1833 – resurrected the time-tested culture, pride and determination of the craft, and continues a tradition of quality, grain-to-glass spirits methods.

“Celebrations take on many different forms, from intimate gatherings to major milestones, and at the center of each memorable moment is a spirit rooted in history and tradition,” said Stephen Curry. “I’m proud to have helped carefully craft a new signature Kentucky Straight Bourbon, Gentleman’s Cut. This rich, complex and bold bourbon is the perfect offering to commemorate life’s great occasions, and will be part of a raised-glass toasting moment in the lives of my fans, friends and family.”

“In close collaboration with Stephen, we produced a high-quality aged bourbon offered at a great value that will resonate with bourbon connoisseurs and help grow the craft bourbon category to our global audience,” added John Schwartz.

Gentleman’s Cut Kentucky Straight Bourbon Whiskey is available for $79.99.

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