historic bank architecture, hidden design details, hands-on customization of collectible bottles, rare whiskey tastings. Its new home at 403 East Market Street showcases the distillery’s collection of rye, bourbon and single malt whiskeys.

“WhistlePig was founded 880 miles from the Bourbon heartland, but the early seeds were planted here in Kentucky. The Vault pays homage to our founding Distiller, Dave Pickerell, who got his start in the Bluegrass State before going off the grid to start the Rye Revolution in Vermont,” said WhistlePig CEO Charles Gibb. “Returning to Kentucky with The Vault is a full-circle moment for us. To truly push the boundaries of American whiskey making, WhistlePig had to build a place apart and craft new and unique whiskeys with zero generations of family tradition. We’ve made our own rules and are proud to share that with Bourbon Country friends and connoisseurs.”

Marquee cocktail service in the Bank Lobby Bar, complete with “The Flying Pig,” a signature serve crafted with WhistlePig 10 Snout-to-Tail Bourbon and delivered in a pneumatic ATM tube. Private and shared hosted tastings will be in the Mezzanine Blending Room. Visitors will be able to craft their own blend of WhistlePig Old World Rye – Aged 12 Years. At The Whiskey Exchange retail experience, visitors can purchase their custom WhistlePig 10 PiggyBank Rye Limited Edition bottles.

The WhistlePig Vault is now open to the public.

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As part of the partnership, Unrivaled ticketholders will have the chance to engage with the whiskey brand experiences in select hospitality spaces and enjoy specialty cocktails inspired by the league. At Maimi’s Sephora Arena, the whiseky brand will take over their new VIP Loge Box. At select games, Maker’s Mark will also be part of Unrivaled’s pre-game Fan Fest experience outside the arena.

Maker’s Mark will also appear in-arena through displays with broadcast-visible signage. Thirty-second commercial spots will run on media partners including TNT and truTV throughout the regular season and playoffs, featuring the new Perfectly Unreasonable global campaign, which celebrates the idea that going to unreasonable lengths—in life and in bourbon—is what separates good from remarkable.

“What Maker’s Mark has done throughout its renowned history is exactly what Unrivaled aims to do, which is carving our own path to create something better, and leaning into unreasonable ideas instead of shying away from them,” said Napheesa Collier, Unrivaled Co-Founder. “That’s what makes Maker’s Mark a perfect fit as our first Official Spirits Partner. We’re grateful for their support in our continued pursuit of making the unreasonable a reality for women’s basketball.”

This is Maker’s Mark’s first-ever sports league sponsorship. “Maker’s Mark founders – my grandparents – broke with tradition to reimagine what bourbon could be—a perfectly unreasonable spirit that endures today,” said Rob Samuels, eighth generation whisky maker and Managing Director at Maker’s Mark. “Beginning with co-founders Breanna Stewart and Napheesa Collier, Unrivaled shares that same spirit, and we’re delighted to shine a light on their community of players who prioritize passion and purpose on and off court.”

This announcement comes ahead of Unrivaled’s 2026 sophomore season, tipping off Jan. 5 in Miami. Building on a breakthrough inaugural year, the league returns featuring two new clubs, a redesigned arena with expanded fan sections, and their first-ever tour stop in Philadelphia.

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The first release from the Scarlet Knight Series is a Kentucky Straight Bourbon Whiskey that was aged for 5 years and bottled at 92 proof. It comprises a mashbill of 70% corn, 21% rye and 9% barle.

“We’re incredibly excited to collaborate with Rutgers University on this new bourbon series,” said Eric LeGrand, Co-Founder of Eric LeGrand Bourbon. “Since we entered our partnership with Rutgers Athletics in 2023, it opened many doors for the brand so this was a long time coming. The university means so much to me and it’s been great seeing fellow Rutgers fans enjoying our bourbon on game days. Now, they can finally have a bourbon that bottles up their pride for the university and can be used to toast on many occasions.”

LeGrand is a former Rutgers defensive tackle turned businessman whose life changed in 2010 when he became paralyzed after a tackle. Through its commitment to giving back, Eric LeGrand Bourbon promises to donate $5.20 of every case sold of Eric LeGrand Bourbon to the Christopher & Dana Reeve Foundation, supporting those living with and impacted by paralysis by finding the cure for spinal cord injuries.

Eric LeGrand Bourbon’s Scarlet Knight Series First Edition is available now for $54.99.

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Housed in a reimagined historic property, the 95-room hotel invites guests to experience the Bourbon Trail with interactive experiences. The property has eight signature suites, five bars and an host of wellness amenities. The property was previously the Holiday Inn Bardstown and is listed on the National Register of Historic Places.

In close proximity to 11 distilleries, Trail’s flagship offering is its Bourbon Butler. Think of them as a concierge to whiskey as they can connect you with local distilleries, farms, restaurants, and other local businesses for a curated experience.

While on property, guests can enjoy a food and beverage program courtesy of Executive Chef Marvin Woods who brings Kentucky’s culinary story to life. Oak & Ember, the property’s signature restaurant, offers a take on Southern hospitality with a menu rooted in Kentucky tradition and an impressive bourbon list. Embers, the lobby bar, greets guests with seating for more than 60, while The Bourbon Lounge serves as a semi-private whiskey library for small gatherings and curated flights. The Bourbon Vault is an exclusive speakeasy experience hidden behind a discreet, art-adorned entrance. Finally, Bourbon Alley provides fireside lounges and casual bites.

“We set out to create a place where the essence of Kentucky bourbon is not just tasted, but lived,” said Dan Sirrine, General Manager for The Trail Hotel. “Every detail, from our curated bourbon experiences to the warm tones and textures of the design, was made to immerse guests in Bardstown’s history. The Trail Hotel is excited to welcome the world to Kentucky Bourbon Country in a bold new way.”

If you need a break from bourbon, Trail also offers other amenities like The Rejuvenation Room, a wellness retreat featuring an oxygen bar, hot sauna, cryotherapy, and IV hydration; Par and Pour, a golf simulator with a private bar; and The Reserve Room, private dining space accommodating up to 60 guests.

The Trail Hotel will soon debut its own private-label bourbon and rye, available only to property guests. Hand-selected in collaboration with a local distillery, this bourbon will be available for purchase and direct shipment to guests’ homes and featured in special tasting experiences throughout the hotel.

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This year, the Bourbon County Brand release tells a story of “metamorphosis—where barrels, time, and innovation evolve” the beer bottled. Its Cherries Jubilee Stout, finished in cognac casks, and Chocolate Praline Stout, aged in single-use bourbon barrels, show how time and additions deepen character. The Proprietor’s Stout, inspired by Baklava, includes toasted pistachios, walnuts and cinnamon to highlight the nuttiness.

This year also spotlights the barrels themselves, with collaborations that strengthen the bond between beer and whiskey. The Double Barrel Stout blends two sets of Heaven Hill Bottled-in-Bond barrels while the Reserve Stout, aged in 17th edition Parker’s Heritage 10-year-old rye whiskey barrels, pays homage to whiskey tradition.

The 2025 Goose Island Bourbon County Brand Family includes Original Stout, Cherries Jubilee Stout, Chocolate Praline Stout, Proprietor’s Stout, Double Barrel Heaven Hill Bottled-in-Bond Stout andParker’s Heritage Reserve Stout.

For the first time, Goose Island is also debuting 10 oz. four-pack bottles of Bourbon County Brand Original Stout.

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The expression features three high-rye bourbon mash bills– inspired by Ruth’s #3 –which include specially selected barrels distilled in 2016 and 2017, comprising 44% rye, 49% rye and 36% rye bourbons, respectively. It was bottled at 111 proof.

“We’re honored to pay homage to one of baseball’s icons with our latest collector’s release of Remus Babe Ruth Reserve,” said Ian Stirsman, Master Distiller of Ross & Squibb Distillery. “Our 2025 edition is masterfully crafted and is sure to give baseball fans and high-rye bourbon lovers a unique and memorable way to celebrate America’s pastime and its most legendary player.”

“The estate of Babe Ruth is thrilled to once again collaborate with Ross & Squibb Distillery on the limited edition 2025 Remus Babe Ruth Reserve,” added Tom Stevens, grandson of Babe Ruth. “Babe Ruth is synonymous with excellence, and Remus upholds this standard with each uniquely presented bottle. We are confident that collectors and baseball fans alike will conclude that Remus hit another home run with this special release. Babe would be proud.”

The 2025 edition of Remus Babe Ruth Reserve is packaged in a rectangular art deco-inspired glass bottle featuring an embossed baseball-diamond pattern and baseball bat knob wooden-cork closure. The front and back labels incorporate Ruth’s iconic signature, pinstripes, and elements of a baseball diamond. A QR code on the back label allows consumers to scan and find out what Ruth did in the game of their bottle’s at bat.

A limited supply of 8,399 bottles, one for each of the Babe’s at-bats, 2025 Remus Babe Ruth Reserve is available for $149.99.

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The Chicago-based brewery will release its iconic Bourbon County Original in 10 ounce bottle 4-packs this fall. While the recipe remains the same, the new format gives consumers more opportunities to experience the beer that started the Bourbon County craze.

Bourbon County Brand Original Stout will be sold exclusively in this new format, while the rest of the releases remains in 16.9 oz bottles. Still aged to perfection in freshly emptied bourbon barrels, this stout continues to show expressions of fudge, vanilla, and caramelized sugar.

​​Each year, Goose Island releases the Bourbon County Brand Stout family to honor its legacy as the creator of the world’s first bourbon barrel-aged stout.

Goose Island Bourbon County Original will be available starting Black Friday (Nov. 28).

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The 2025 limited edition McLaren Racing x Jack Daniel’s Tennessee Whiskey is starts with the classic grain bill of 80% corn, 8% rye and 12% malted barley. Distilled in Lynchburg, Tennessee, the whiskey is mellowed through 10 feet of charcoal before maturing in new, American white oak barrels and is 86 proof

“2024 was a fantastic year for the McLaren Formula 1 Team which saw the team secure the coveted Constructors’ Championship title. We couldn’t be more proud to partner with a brand that continues to redefine success in the pursuit of continued improvement,” said Jamie Butler, Jack Daniel’s Global Brand Director. “This year’s McLaren X Jack Daniel’s limited edition bottle features a new label and packaging design and higher proof that embodies the same spirit Mr. Jack himself lived by – Every day we make it, we make it the best we can.”

“We’re delighted to launch our third limited edition bottle in collaboration with Jack Daniel’s, offering our fans a special way of celebrating another exciting year of going racing together,” said Nick Martin, Co-Chief Commercial Officer, McLaren Racing.

McLaren Racing x Jack Daniel’s Tennessee Whiskey is available now for $34.99 for a 1L bottle.

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Inspired by the classic Kentucky confection, the flavor is a bourbon-infused small-batch French Pot ice cream with whiskey-glazed pecans and dark chocolate chips. Each bite captures the signature flavors from a hand-selected single barrel of New Riff. Bourbon Ball will replace Graeter’s Brown Butter Bourbon Pecan and is an evolution of the beloved flavo.

“We are thrilled to collaborate with New Riff Distilling to create a flavor that celebrates two iconic treats: Kentucky Bourbon and ice cream,” said Richard Graeter, fourth-generation president and CEO, Graeter’s. “Working with the team at New Riff to taste and select a special Single Barrel, our team has created the perfect fusion of our hand-crafted process and New Riff’s exceptional distilling, delivering a unique experience that honors the rich flavors of Kentucky.”

“We couldn’t be more excited to partner with another local, family-owned business that shares our passion for craft and quality,” added Mollie Lewis, President, New Riff Distilling. “Graeter’s has been an incredible partner – not only do they make amazing ice cream, but the way they incorporated our Single Barrel Bourbon into this recipe blew us away. It’s the perfect blend of two great traditions, and we can’t wait for everyone to get a taste.”

Graeter’s Bourbon Ball Ice Cream is now available to order for nationwide shipping at Graeters.com, Graeter’s scoop shops and New Riff’s Gift Shop. It will also be available in Meijer, Jungle Jim’s and Dorothy Lane Market stores this spring.

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The Buffalo Trace x Bettinardi Collaboration is a tribute to the mighty buffalo and rugged, independent spirit of the pioneers who followed them. Available in BB8 Classic, Studio Stock 3, Queen B6 and Queen B6 Left-Handed models, each putter is crafted from 303 stainless steel, featuring a unique wood insert from a real, previously filled Buffalo Trace barrel and Bettinardi’s Fancy face milling. The Distressed Slate finish, a nod to the bourbon distillation process, gives the putter a rugged aesthetic, complemented by a wood grain engraving on the sole alongside the Buffalo Trace  logo. It is paired with a matching Buffalo Trace blade headcover.

“We’re thrilled to partner with Buffalo Trace, a brand that shares our commitment to craftsmanship and heritage,” said Sam Bettinardi, President of Bettinardi Golf. “This collaboration brings together two companies dedicated to quality and heritage, and we can’t wait for golf and bourbon enthusiasts to experience the unique products we’ve crafted together.”

“Achieving greatness in both golf and bourbon requires a refined touch, patient practice,and passion for precision,” added Andrew Duncan, Global Brand Director at Buffalo Trace Distillery. “Like our distilling and aging teams, the craftsmen at Bettinardi are fueled by a drive for perfection and an unwavering commitment to craftsmanship. With the Buffalo Trace Putter, they’ve created an exceptional product that honors tradition while pushing the boundaries of quality and distinction.”

The Buffalo Trace x Bettinardi putters and headcovers are now available for purchase on-site at the distillery in Frankfort, KY for $900 and $90, respectively. They will become available via Bettinardi’s website in early 2025.

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