The Glenlivet is reimagining its iconic 12 Year Old single malt with the launch of Beyond Speyside, a new series featuring whiskies inspired by global destinations.
The inaugural release, The Glenlivet 12 Year Old Jamaica Edition, offers a tropical twist on the distillery’s signature style through a selective finish in casks that previously held Jamaican rum.
“Exploration lies at the heart of The Glenlivet,” said The Glenlivet Cask Master Kevin Balmforth. “Guided by a spirit of curiosity, we venture beyond tradition to uncover remarkable taste experiences. We’ve long been known for our smooth, refined style – and with The Glenlivet Jamaica Edition, we’re offering a fresh take on that legacy.”
The Glenlivet 12 Year Old Jamaica Edition is the first expression in the new Beyond Speyside series, in which each release will offer a journey to iconic destinations, bringing the element of terroir to cask finishes. “For centuries, the single malt Scotch category has been associated with luxury, prestige and status,” said Pernod Ricard USA Vice President Marketing Kristen Colonna. “As the codes of luxury evolve, today’s discerning whisky drinker is seeking new experiences and flavors that celebrate individuality, curiosity and the joy of discovering something newAs a leader in single malt Scotch whisky in the US, The Glenlivet is committed to modernizing the category while maintaining its craft.”
To bring the first journey of Beyond Speyside to life, The Glenlivet is once again teaming up with Scottish actor and brand ambassador Thomas Doherty as he explores the cultural flavor of Jamaica in a new campaign styled by Jamaican-Scottish designer Nicholas Daley.
Doherty immersed himself into Jamaican culture in new creative content by exploring the the island with former Miss Universe Jamaica Miqueal-Symone Williams. “My partnership with The Glenlivet has always been about honoring Scottish craft while embracing the transformative power of journeying beyond the expected,” Thomas Doherty said. “There is such a vibrancy to The Glenlivet Jamaica Edition, so I’m proud to continue my partnership with The Glenlivet in celebration of this new release.”
The content embodies the convergence of Scottish heritage and Jamaican vibrancy represented in The Glenlivet 12 Year Old Jamaica Edition through its fashion as styled by Daley. The purposeful styling influenced by his own multicultural roots marks the start of a collaboration between the brand and the creator. The collaboration will include a capsule collection launching next year, featuring The Glenlivet tartan on travel pieces.
“My dual heritage is what inspires my work. From Scotland, I take inspiration from the traditions of craft, knitwear and tartan. From Jamaica, I draw on the colors, the vibrancy of sound system culture and the energy of reggae,” Nicholas Daley said. “The Glenlivet Jamaica Edition was born in Speyside and inspired by Jamaica, and that’s the same approach I took to style this campaign, choosing clothes that featured the signature patterns and textiles of Scotland with the vibrant colors and silhouettes inspired by Jamaica.”
To further enhance the taste experience, The Glenlivet has partnered with Jamaican-American chef DeVonn Francis to create a series of recipes featuring tastes of the island and designed to complement The Glenlivet 12 Year Old Jamaica Edition.
“Studying Jamaican foodways taught me to see heritage as something alive and rooted in history but also evolving,” said DeVonn Francis. “When creating these recipes I was inspired by the profile of the liquid itself, separating The Glenlivet 12 Year Old Jamaica Edition into its individual flavor notes to find the perfect ingredient pairings from both Scottish and Jamaican cuisines. I wanted the food to come as a ‘best supporting actor’ for the flavors so that you can take a bite of this or that and keep discovering the depths of each note.”
The Glenlivet Jamaica Edition is available for $76.99.
